Privacy Policy

Respecting and safeguarding your privacy is our top priority. We deeply value the trust and satisfaction you experience while using our Platform and Services. The primary objective of this Policy is to provide you with a clear understanding of the type of information we collect, how we utilize it, and the parties with whom we may share it. We also cover important aspects such as our approach to cookies, measures to prevent identity theft, security protocols for third-party websites linked on our Platform, our practices for data retention and security, disclaimers related to our Services and Platform, updates to this Policy, your ability to revoke consent, and the legal rights and obligations in the event of disputes or grievances.

This Privacy Policy (referred to as the "Policy") governs your use of the website and its mobile/web applications (collectively referred to as the "Platform").

The Platform is provided by FINEO FINTECH PRIVATE LIMITED (referred to as the "Company" or "Niyofin" or "we" or "us"). Our registered office is located at OFFICE NO.-10, SAINI COLONY, SWEJ FARM, SHYAM NAGAR, JAIPUR, RAJASTHAN, 302019 IN

This Policy is published in accordance with the guidelines and rules set forth by the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal data or Information) Rules, 2011 under the Information Technology Act, 2000 (as amended from time to time). It is mandatory to publish a privacy policy for the usage of the Platform and Services. This Policy, together with the Terms of Use (referred to as the "Terms"), form a legally binding and enforceable agreement between the Company and the User.

By utilizing the Platform or accessing the Services, you agree to abide by this Policy. The provisions of this Policy, including any future modifications, will be applicable to you from the date of your initial use of the Platform in accordance with applicable legislation. If you do not concur with the provisions of this Policy, kindly refrain from using our Platform and Services. Moreover, by utilizing the Platform, you confirm that you are either the lawful owner of the provided information or possess appropriate authorization to use and disclose such information as required by the Platform. Your usage of the Platform must not contravene any applicable laws, contracts, or cause harm to any individuals. You consent to indemnify the Company, its employees, directors, officers, agents, business associates, affiliates, and agents against any losses, damages, expenses, or adverse consequences arising from your utilization of the Platform, except in cases where such consequences can be attributed to our own acts or omissions.

This Policy encompasses diverse categories of information, including (a) information you provide or that is collected during your utilization of our Platform and Services (as specified in the Terms); (b) information collected while using the Platform and Services; (c) information acquired from other sources; and (d) information generated during the use of Services, including transactional particulars. Our objective is to ensure transparency concerning the collection, usage, and sharing of your information.

It is crucial to carefully read and comprehend this Policy in conjunction with the Terms as they are integrated by reference. Any capitalized terms not explicitly defined herein can be found in the Terms.


1.1 When you use our Platform or avail our Services, we gather various types of information to facilitate the provision of our Services and confirm your identity. This includes details such as your name, mother's name, father's name, password, date of birth, gender, Permanent Account Number (PAN), signature, marital status, nominee details, canceled cheque, photograph and video recording, email address, phone number, educational or professional qualifications, business name, business address, nature of business, Goods and Services Tax Identification Number (GSTIN), Tax Deduction and Collection Account Number (TAN), bank account details, United Payments Interface (UPI) ID, payment and investment information, and copies of KYC documents. We rely on this information to ensure the authenticity and genuineness of the data provided, and we do not assume any liability for the accuracy or verification of the information you disclose to us.

1.2 If you are required to provide your Aadhaar details during account creation, please note that the act of sharing your Aadhaar details with us is voluntary. We collect Aadhaar details solely for the purpose of carrying out KYC procedures and filing Income Tax Returns (ITRs).

1.3 The mobile numbers and email addresses you provide on the Platform are used to communicate with you and send relevant updates and notifications.

1.4 When you visit our Platform or use our Services, we collect certain information about your interaction with the Platform. This includes the pages you view, your internet protocol (IP) address, the links you click on, browser type, unique device identifier, device information such as operating system and version, browser plug-ins, crashes, system activity, hardware settings, location-based information, date and time of your requests, referral URLs, and cookies that may uniquely identify your browser and mobile application, as well as the previously visited webpage.

1.5 We may retrieve your information and records from third-party providers, including credit score and liabilities information, as well as information from KYC Registration Agencies, the Goods and Services Tax Network (GSTN), and the National Informatics Centre (NIC). This may include details such as your name, KYC status, father's name, occupation, address, and related documents. By using our Platform, you authorize us to download and retrieve information from governmental and statutory bodies, including but not limited to the GSTN and NIC.

1.6 For certain Services, with your consent, we may access and read information from your device. This includes accessing your SMS storage to provide the Services and obtaining the ability to make phone calls or send messages using your device when necessary. By agreeing to this Policy and our Terms, you expressly consent to granting us access to the calling and messaging functionalities of your device.

1.7 In order to assist with your income tax matters, prepare your tax returns, file e-returns, or provide audit defense services, we collect information related to your income, deductions, credits, dependents, and other relevant details. Collectively, this information is referred to as "Tax Return Information."


2.1. We value the privacy of your personal and financial information and do not sell or disclose it to any third parties. However, it is important for you to understand and agree to the following terms regarding the use of your information. By using our Platform and Services, you authorize us to access and utilize your information in the following ways:

a. We might use your information to manage your account, contact you, and ensure the smooth operation, improvement, and delivery of our Platform and Services to allow us to provide you with a personalized and interactive experience.

b. Your information will be securely and confidentially maintained, as required by applicable laws, to keep records of your information and transactions.

c. We may engage third-party service providers to assist in providing the Platform and Services to you. These providers are obligated to maintain the confidentiality of your information.

d. We may utilize your information for troubleshooting software issues, conducting data analysis, testing and research, and monitoring usage and activity trends. This helps us improve our products and services, communicate with you about relevant offerings, enhance features through the use of cookies, and detect and prevent fraudulent, criminal, or prohibited activities in accordance with the law.

e. We may use your data in an aggregated and anonymized form to generate statistical and demographic analyses for marketing, strategic, and other business purposes. However, these analyses will not identify you or link specific information to any individual. The resulting aggregated information and analyses will be our property, and you will not be entitled to compensation for their use.

f. In order to comply with legal and regulatory requirements, we may share your information with judicial, administrative, and regulatory entities when necessary.

g. We may analyze and aggregate information about your usage of the Platform and Services, along with that of other users, to gain insights into how the Platform and Services are being utilized. This analysis may help us develop new products and services.

h. We may retain copies of your completed and filed Income Tax Returns (ITRs) and may retrieve information from governmental and other statutory bodies such as GSTN and NIC. This information may be used for analysis purposes or to provide you with convenient access to copies of your returns.

i. We may use your information to manage your account, contact you, and ensure the operation, improvement, and delivery of our products and services, including the Platform. Additionally, with your consent, we may use your information for market research, project planning, product development, troubleshooting, analyzing user behavior, marketing, and promotions.

j. Your information may be used to calculate the charges for the products and services you purchase.

k. We may use the contact information you provide to communicate with you. With your explicit consent, we may send messages, make calls, and use other communication methods to provide you with the Platform and Services, as well as for marketing and promotional purposes.

l. By utilizing your Tax Return Information, we may prepare and file your Income Tax return and offer related assistance and services.

m. We may collaborate with third-party advertising companies to display advertisements. These companies may use information about your visits to the Platform and other third-party platforms to provide you with advertisements that align with your interests regarding goods and services.

n. We may share your information with identified Strategic Partners, third-party service providers, and our affiliates. This sharing allows them to host, use, copy, transmit, process, store, share, analyze, display, make derivations, and back up the data you submit through our Services. This includes personal data and financial information of yourself and others. The purposes of sharing your information include providing the requested Services, improving and protecting the Services, creating and offering new services through us and our partners, communicating with you about our Platform and Services, and sending you relevant information. You confirm that you have the necessary rights to grant us, our Strategic Partners, third-party service providers, and affiliates the permissions to handle and retain your data as described.

o. In case of suspicion of fraud, we reserve the right to conduct audits of your records without prior notice.

p. We may store and retain your data and confidential information, whether in whole or in part, on our servers, cloud storage, or any other medium utilized by the Platform.

You understand, consent, and grant us permission to collect, store, process, transfer, and share your information, including personal information, with third parties. These third parties may include regulatory bodies like the Securities Exchange Board of India, National Stock Exchange of India Limited, Bombay Stock Exchange, Central Registry of Securitisation Asset Reconstruction and Security Interest of India (CERSAI), payment gateways, banks, KYC Registration Agencies, Asset Management Companies, Registrar and Transfer Agents, Mutual Funds, Income Tax Department, and others.

2.3. You acknowledge, agree, and grant authorization to our partner entities, for whom we act as a technology facilitator, namely FINEO FINTECH PRIVATE LIMITED, to collect, store, process, and transfer your information. utilize your information for the purpose of providing Services to you through the Platform. You also permit these Strategic Partners to record, maintain, and process your personal and transaction-related information to facilitate the use of the Services. Additionally, you authorize these Strategic Partners to communicate with you through various means, including emails, messages, and phone calls.

2.4. If you choose to use Services provided by our Strategic Partners or our third-party service providers through the Platform, your information may be governed by the terms of the privacy policy of such Strategic Partners and the third-party service providers. We will not be responsible or liable for the privacy practices of such Strategic Partners or any third-party service providers.

2.5. We reserve the right to share, transfer, or assign all of your information to other business entities. This may occur in situations such as a merger, sale, reorganization, amalgamation, joint ventures, assignment, business restructuring, or transfer or disposal of all or part of our business operations.


Our website utilizes cookies, flash cookies, web beacons, or similar technologies, which are commonly used by many other websites. Cookies are small text files that are stored on your computer or device when you visit specific web pages. They record your preferences and actions to enhance your experience. We use cookies for various purposes, including remembering your preferences, tracking your usage of our website, and facilitating your interaction with our platform. Most web browsers automatically accept cookies, but you can adjust your browser settings to decline them if you prefer. However, please be aware that rejecting cookies may restrict your access to and use of our platform and services.


4.1 There may be instances when you receive an apparently authentic-looking email requesting your personal details, such as your credit card information, bank account particulars, one-time passwords, contact information, and so on. Please be aware that the Company will never solicit such information from you via email.

4.2 Such activities are typically carried out by unauthorized individuals and are unlawful in nature. They are commonly referred to as phishing or identity theft. If you have any suspicions about such activity or if you receive an email that you are certain was not sent by us, we strongly advise you not to respond to the email and to take appropriate measures as you see fit.


Our Platform offers links to other websites and third-party platforms ("Third-Party Platforms"). These Third-Party Platforms may gather information about you. We are not responsible for the privacy practices or content of those linked websites and Third-Party Platforms. We recommend that you review the privacy policies of these Third-Party Platforms. If you decide to log in using your Google account, we will retrieve information from your Google accounts with your consent, specifically when utilizing Google-related features on the Platform. Once permission is granted, the Platform can access a user's account details, mobile number, email address, contact list, and location (if applicable). The privacy policies of Google will also apply in such cases.


6.1 We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including providing the requested services, complying with legal obligations, resolving disputes, and enforcing our agreements and policies.

6.2 We strive to ensure that the personal information we hold about you is accurate, complete, and up to date. If you believe that any information we have is incorrect or needs to be amended, please contact us and we will make the necessary updates.

6.3 You are responsible for ensuring the security and integrity of your data, including your personal information. It is important that you take necessary precautions to protect your information from unauthorized access or misuse. Any information you disclose to us is considered voluntary and not coerced. Please ensure that you willingly share information and maintain its confidentiality and security.


We would like to inform you that whenever you use our Platform or take advantage of our Services, we collect information known as Log Data from your device. This Log Data may include various details such as your device's IP address, device name, operating system version, app configuration when using the Service, the timestamp of your interactions with the Service, and additional statistical data.


We are committed to safeguarding your information and have implemented industry-recognized security measures to protect it against loss, misuse, or unauthorized changes. Our security safeguards include rigorous procedures and practices, as well as electronic and procedural measures. We regularly review our security procedures with the help of both internal and external resources.


9.1 We do not guarantee the provision or storage of backup copies for the information you submit to us. It is your sole responsibility to maintain backup copies of such information. In the event of any malfunction or failure of the Platform, including maintenance-related issues, you may need to resubmit the information.

9.2 While we take appropriate measures to maintain the security of the information we collect from you, we assume no responsibility for compensating any losses or damages you may incur due to privacy or security breaches of your information. We are not liable for any loss or damage resulting from the disclosure, whether inadvertent or otherwise, of any information or any omission or inaccuracy in such disclosed and used information, whether or not it occurs as part of a legal process.

9.3 When payment information is transmitted on or through the Platform, it will be protected by encryption technology provided by third-party payment service providers, including payment gateways. By using the Platform, you agree, acknowledge, and consent to the sharing of your information with these third-party service providers for payment processing and the management of payment-related information. However, we cannot guarantee that the transmission of your payment-related information or any other information will always be secure.

9.4 GSTN (Goods and Services Tax Network) has the sole right and discretion, without any liability on the part of the Company, to accept or reject any user's data being transmitted to the GST system from our Platform. This includes situations such as security breaches, data traffic exceeding the prescribed limits set by GSTN, suspected presence of viruses or malware, transfer of corrupt data, or any other reasons mandated by GSTN.


Please be aware that this Policy is subject to change, and the "Last Updated" date at the top of the Policy indicates when it was last modified. We reserve the right to modify or amend the terms of this Policy as needed. We will make reasonable efforts to notify you of any changes by posting them on our website, and significant changes will be accompanied by a more noticeable notice. While we will strive to keep you informed of any updates, we recommend that you periodically review this Policy to stay informed. By continuing to use the Platform and Services after any modifications to this Policy, you indicate your acceptance of the modified Policy, and it will serve as evidence of your explicit agreement to the terms of this Policy, effective from the date of your initial use of the Platform.


You have the option to withdraw your consent at any time by sending a written request to [email protected]. If you choose to withdraw your consent, we kindly request that you refrain from accessing the Platform and using the Services. Please note that in such cases, we reserve the right to deny you any further Services through the Platform.


This Policy is subject to the laws applicable in India. By using the Platform and Services, you agree to the terms of this Policy and consent to the exclusive jurisdiction and venue of the courts in JAIPUR, INDIA, for any disputes arising from the use of the Platform or related to this Policy.


If you have any inquiries or concerns regarding this Policy or the security of your information, please feel free to reach out to us using the contact information provided below:

Email: [email protected]